Trendline Online Store

Privacy Notice

About this Notice

This Privacy Notice provides information on how Trendline Online Stores collects and processes your personal data when you visit or use our website, mobile applications, devices, services, social media, online and physical locations, and applications that reference this Privacy Policy. It sets out what we do with your personal data and how we keep it secure and explains the rights that you have in relation to your personal data.

Who We Are

Trendline Online Stores is an emerging e-commerce platform. Our platform consists of our mobile app, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers. The mobile app is operated by a member of the Trendline Online Stores group of companies. Any personal data provided or collected by Trendline Online Stores is controlled by the subsidiary that the mobile app relates to.

The Data We Collect About You

Personal data means any information that can be used to identify directly or indirectly a specific individual. We collect your personal data in order to provide tailored products and services and in order to analyse and continually improve our products and services. We may collect, use, store and transfer different kinds of personal data for marketing and personal data optimization purposes. Trendline Online Stores also uses Google Digital Marketing to propose targeted offers for certain products and services to our customers. You provide us with your personal data when you register your personal details on our website and mobile platforms and transact with the same.

The personal data we collect includes:

Information you provide to us: We receive and store the information you provide to us including your identity data, contact data, biometric data, delivery address and financial data
Information we automatically collect/generate or obtain from third parties: We automatically collect and store certain types of information regarding your use of the Trendline Online Stores marketplace including information about your searches, views, downloads and purchases.

Cookies and Other Identifiers

A cookie is a small file of letters and numbers that we put on your computer, mobile phone or tablet if you agree. Cookies allow us to distinguish you from other users of our website and mobile applications, which helps us to provide you with an enhanced browsing experience.

How We Use Your Personal Data

We use your personal data to operate, provide, develop and improve the products and services that we offer, including the following:

Registering you as a new customer
Processing and delivering your orders
Managing your relationship with us
Enabling you to participate in promotions, competitions and surveys
Improving our website, applications, products and services
Recommending/advertising products or services which may be of interest to you
Enabling you to access certain products and services offered by our partners and vendors
Complying with our legal obligations, including verifying your identity where necessary
Detect fraud

Legal Basis for the Processing of Personal Data

We will only process your personal data where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and used your personal data. In almost every case the legal basis will be one of the following:

Consent: For example, where you have provided your consent to receive certain marketing from us
Our legitimate business interests: Where it is necessary for us to understand our customers, promote our services and operate effectively, provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights
Performance of a contract with you: This would also apply where we need to take steps prior to entering into a contract with you
Compliance with law: Where we are subject to a legal obligation and need to use your personal data in order to comply with that obligation

How We Share Your Personal Data

We may need to share your personal data with third parties for the following purposes
- Sale of products and services: In order to deliver products and services purchased on our marketplace from third parties, we may be required to provide your personal data to such third parties
- Working with third-party service providers: We engage third parties to perform certain functions on our behalf
- Business transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information may be transferred together with other business assets
- Detecting fraud and abuse: We release account and other personal data to other companies and organizations for fraud protection and credit risk reduction, and to comply with applicable law
When we share your personal data with third parties, we:
- Require them to agree to use your data in accordance with the terms of this Privacy Notice, our Privacy Policy, and applicable law; and
- Only permit them to process your personal data for specified purposes and in accordance with our instructions.

We may transfer your personal data to locations in another country, if this is permissible pursuant to applicable laws in your location. There are inherent risks in such transfers. In the event of international transfers of your personal data, we shall put in place measures necessary to protect your data and ensure the same level of protection available in the country of data origin.

Data Retention

We will take every reasonable step to ensure that your personal data is processed for the minimum period necessary for the purposes set out in this Privacy Notice. Your Personal Data may be retained in a form that allows for identification only for as long as:

We maintain an ongoing relationship with you
Your Personal Data is necessary in connection with the purposes set out in this Privacy Notice and we have a valid legal basis
The duration of any applicable limitation period (i.e., any period during which a person could bring a legal claim against us)

Data Security

We have put in place security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

Your Legal Rights

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to access, correct or erase your personal data, object to or restrict processing of your personal data, right to ask that we transfer your personal data to a third party, and unsubscribe from our emails and newsletters
Where you wish to permanently delete your data from our website and other applications, and discontinue your relationship with us, to the extent permitted by applicable law, you may send a request to support@trendlinestores.com for assistance. You can choose the option of closing your account
We can refuse to accede to your request where it is unreasonable or where you have failed to provide additional information necessary to confirm your identity
You can also lodge a complaint with the Data Protection regulator, the Nigeria Data Protection Commission (NDPC)

Data Controllers & Contact

If you have any questions or concerns about Trendline Online Stores's Privacy Notice or you are looking for more information on how we process your personal data, or wish to exercise your legal rights in respect of your personal data, please contact the Data Privacy Officer by email at support@trendlinestores.com . We will investigate any complaint about the way we manage Personal Data and ensure that we respond to all substantiated complaints within prescribed timelines.